My Journey

My career began more than 25 years ago in digital design, UX, and art direction. I worked at agencies like RGA, JWT, and Digitas, redesigning well-known websites like Barnes & Noble, MartaStewart, National Geographic and Apple, and creating campaigns for brands like Nike, Pfizer, Royal Caribbean, Subaru, and more. Those early projects taught me the value of thoughtful design and how to meet real-world needs.

At Rosetta, which became RazorFish Health after being acquired by Publics, I took on a leadership role, leading creative for the Princeton office and over seeing 16 brands. During my 5 years at Rosetta the company grew rapidly and  I served as a key member of the creative team as Rosetta went from a 85 person company to over 1,200 employees and eventually being purchased by Publicis. 

Later, at Real Chemistry, I developed Content Capsule, a platform that made content marketing easier for businesses. It was exciting to see the platform recognized with industry awards, but even better to see how it helped clients communicate more effectively.

When I co-founded The Experience Design Studio (XDS) in 2017, I wanted to build a company that creates meaningful digital experiences for clients. Over the years, I’ve worked with an amazing team to help brands connect with their audiences in smarter, more effective ways. Today, I’m proud to lead a team of more than 30 talented people. We focus on designing and building digital solutions that improve the way brands interact with their customers. Through XDS Health, we’ve also expanded into the life sciences space, helping healthcare and wellness brands connect with people in meaningful ways.  

What I enjoy most about my work is solving problems and helping people bring their ideas to life. Whether it’s collaborating with big brands like Sanofi and Microsoft or mentoring others in the industry, I’m always motivated by the chance to do work that matters.