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My Agencies
The Experience Design Studio
Founded The Experience Design Studio (XDS) in 2017 after years inside big agencies, I saw the need for a more agile, design-led approach to solving complex problems. Today, we’re a 20+ team of designers, strategists, and technologists creating smart digital experiences.
XDS Health
A specialized practice within XDS, we’re a full-stack marketing agency focused on life sciences, health, and wellness. From clinical trial recruitment to disease awareness to DTC brand launches, we craft marketing that drives real-world change.Smarter strategy. Clearer messaging. Healthier impact.
HueRx
HueRx Creative is a branding studio built for the medical device industry. We help companies shape their identity, tell a clear story, and stand out in a crowded market. From naming and logo design to full brand systems, we create work that’s strategic, sharp, and built to scale.